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NBC

OOH
Pop Up Event
Print
Creative Strategy
Television
Film Production
Creative Conception and Ideation
Campaign Strategy
Design
Brand Identity
Social Strategy
Experiential
Production

NBC

National campaign creating continuity through design and storytelling. Uniting all the NBC affiliates while allowing content to be unique to each location.

Case Study: A City of Stories

Brand: On Air Graphics

Step One

Humanize anchors. MoPro created multiple vignettes for each on air talent in every market. From anchors to weather, sports and street teams.

Step Two

A campaign that highlights the local color of each market (the people) that includes the NBC talent.

Original Content

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